For nearly two decades, Women in Business New Brunswick (WBNB) has been dedicated to advancing women’s economic empowerment by supporting women entrepreneurs and showcasing their essential contribution to the province’s prosperity.
Building on this legacy, the Women in Leadership – Driving Entrepreneurial Success project takes a systemic and collaborative approach to fostering a more inclusive and equitable entrepreneurial ecosystem in New Brunswick.
The initiative seeks to better understand and address the structural barriers that affect women entrepreneurs, while celebrating the inspiring success stories that drive positive change. By amplifying diverse voices and co-creating solutions, the project aims to ensure that women from all backgrounds and identities can thrive as leaders and innovators in business.
Through research, collaboration, and community mobilization, this project connects partners across all regions of the province to accelerate systemic change, strengthen representation, and promote equitable opportunities for women in entrepreneurship.
Working Toward Equity and Systemic Change
The Approach
- Understand the System
Explore the current state of women’s entrepreneurship in New Brunswick through in-depth research, mapping sessions, and community dialogues that shed light on existing barriers and emerging opportunities. - Foster Collaborative Leadership
Bring together diverse leaders and organizations to form a Collaborative Leadership Group, a collective voice guiding systemic change, sharing knowledge, and aligning efforts toward a common vision of equity. - Listen and Engage
Create open and inclusive spaces where women entrepreneurs can share their lived experiences, insights, and ideas. These conversations help co-design solutions that reflect the realities of all women in business. - Mobilize Knowledge into Action
Transform findings into tangible strategies through the creation of a Research Brief and the Entrepreneurial Innovation Summit, a three-day gathering that mobilizes the ecosystem and builds momentum for change. - Sustain the Momentum
Translate insights into a Provincial Action Plan for Women’s Entrepreneurship, outlining concrete steps and partnerships to ensure lasting impact and long-term transformation across the province.
By strengthening women’s participation, leadership, and visibility in entrepreneurship, Women in Leadership – Driving Entrepreneurial Success aims to reshape New Brunswick’s economic landscape, creating a future where every woman has the opportunity to grow, lead, and succeed.
